Dagashi Kashi—Successor to his family’s store Shikada Dagashi, which is known for its snacks, Kokonotsu Shikada prefers creating manga instead of possibly running the shop. When a strange girl, Hotaru, appears at the store, Kokonotsu is reluctantly pulled into her snack food obsession world. Determined to change his mind, Hotaru visits daily to discuss the popularity of certain Japanese snacks. These visits initially irritate Kokonotsu’s childhood friend Saya, who secretly loves him, but not wanting him to move away Saya decides to help out.